GM Reaffirms 2028 Target for Hands-Off Driving Tech
General Motors Company (NYSE:GM) chief executive Mary Barra reaffirmed that the automaker remains on track to launch "eyes-off, hands-off" autonomous driving technology by 2028. The next-generation system is scheduled to debut on the electric Cadillac Escalade IQ before expanding across other vehicles in the lineup. Barra noted that recent testing showed significant progress toward personal autonomy goals.
The timeline reflects GM's strategic shift toward consumer vehicle technology. In December 2024, the automaker exited its Cruise robotaxi business after spending more than $10 billion on driverless ride-hailing operations. GM retained much of the Cruise engineering team to redirect its focus toward building autonomous systems for vehicles owned by consumers rather than managing commercial transit fleets.
Market participants will watch whether GM can maintain its development schedule leading up to the 2028 launch. Shares of General Motors Company were trading down 0.44% at $82.37 following the announcement.
Key points
- General Motors CEO Mary Barra confirmed the automaker is on track to launch eyes-off, hands-off driving technology by 2028.
- The automated driving system will debut on the electric Cadillac Escalade IQ before expanding to other vehicle lines.
- GM redirected its autonomous engineering team to consumer vehicles after ending its Cruise robotaxi business in December 2024.
- General Motors stock was down 0.44% at $82.37 following the update.
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How we writeDisclaimerQuestions and answers
When will GM launch hands-off driving technology?
General Motors plans to introduce its eyes-off, hands-off driving technology in 2028, debuting on the electric Cadillac Escalade IQ before expanding to other models.
Why did General Motors exit the robotaxi market?
General Motors exited its Cruise robotaxi business in December 2024 after spending over $10 billion, shifting its focus and technical team toward autonomous driving systems for consumer vehicles.
