eBay Stock Rises as Morgan Stanley Names It a Top Pick on Live Commerce Growth
Shares of eBay Inc. (NASDAQ:EBAY) rose 4.25% to $117 on Monday after Morgan Stanley selected the e-commerce company as a top pick and maintained an Overweight rating. Analyst Nathan Feather raised his price target on the stock to $132 from $127, pointing to faster gross merchandise volume expansion driven by live commerce.
Live shopping has become a key growth driver for the online marketplace, generating roughly 9% of total gross merchandise volume and accounting for at least 40% of recent expansion. Resellers frequently purchase items during live video auctions and relist them on eBay, creating a continuous cycle of transactions. Shoppers engaging with live video listings in collectibles spend about 70% more than average users.
Looking ahead, Morgan Stanley models live-influenced merchandise volume tripling to $24 billion by 2030, which could add 4 percentage points annually to overall volume growth. Potential upcoming catalysts include initial earnings guidance for fiscal 2027 and favorable year-over-year comparative data. However, analyst views remain divided across Wall Street, as Wells Fargo lowered its price target to $91 with an Underweight rating.
Key points
- Morgan Stanley named eBay Inc. a top pick and raised its price target from $127 to $132 while keeping an Overweight rating.
- Shares of eBay rose 4.25% to $117 on Monday following the analyst report.
- Live commerce contributes about 9% of eBay's gross merchandise volume and accounts for over 40% of its growth.
- Live-influenced merchandise volume is projected to grow from $8 billion to $24 billion by 2030.
- Wells Fargo maintained an Underweight rating on eBay and slightly reduced its price target from $92 to $91.
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Why did eBay stock go up today?
eBay stock rose after Morgan Stanley designated the company as a top pick, raised its price target to $132, and highlighted strong expansion driven by live commerce feature adoption.
What is Morgan Stanley's price target for eBay?
Morgan Stanley raised its price target for eBay to $132 from $127 while maintaining an Overweight rating on the stock.
How does live commerce impact eBay's business?
Live commerce accounts for about 9% of eBay's gross merchandise volume and at least 40% of its expansion. Resellers buy discounted goods during live video sales and relist them on the site.