DoubleVerify Tests Brand Safety Tool With OpenAI as ChatGPT Ads Beat Benchmark
DoubleVerify Holdings, Inc. (NYSE:DV) revealed that ChatGPT-driven advertising for Weight Watchers achieved a cost per acquisition 15.3% lower than its baseline benchmark during a recent tracking period. Measurement product DV Rockerbox evaluated the ad performance across the artificial intelligence platform.
At the same time, the digital media measurement company is piloting a brand-safety mechanism alongside OpenAI. The privacy-conscious software is designed to assess brand risk and ad suitability within large-scale ChatGPT conversations, addressing advertiser concerns regarding automated ad placements.
Investors and marketers will watch how effectively the brand protection tool safeguards user privacy while scaling suitability checks. The initial campaign performance indicates growing advertiser interest in conversational AI formats.
Key points
- DoubleVerify Holdings, Inc. (NYSE:DV) measured Weight Watchers ads on ChatGPT, finding cost per acquisition was 15.3% below benchmark.
- DoubleVerify utilized its DV Rockerbox product to track the ChatGPT campaign performance.
- The company is piloting a brand-safety tool with OpenAI to evaluate ad suitability in ChatGPT conversations.
- The OpenAI pilot is designed to evaluate brand risk at scale while maintaining user privacy protections.
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How we writeDisclaimerQuestions and answers
How did Weight Watchers ads perform on ChatGPT?
Ads for Weight Watchers on ChatGPT delivered a cost per acquisition 15.3% below the company benchmark, as measured by DoubleVerify's DV Rockerbox tool.
What is DoubleVerify testing with OpenAI?
DoubleVerify is piloting a privacy-conscious tool with OpenAI to evaluate brand risk and ad suitability across ChatGPT conversations at scale.