Travel + Leisure and Wyndham Expand Deal to Build Sports Illustrated Hotels
Travel + Leisure Co. (TNL) and Wyndham Hotels & Resorts, Inc. (WH) have expanded their existing partnership to build, manage, and scale traditional hotels under the Sports Illustrated Resorts brand. Under the updated agreement, Travel + Leisure will oversee brand management and mixed-use development, while Wyndham will handle marketing, distribution, and loyalty programs while leveraging its network of hotel owners to secure development partners.
The move marks a strategic expansion for Sports Illustrated Resorts, which previously focused primarily on vacation ownership properties and residential units. Developers can now construct standalone hotel properties or combine them with vacation units in larger projects. The partners are targeting opportunities in university towns with major athletic programs, metropolitan areas with strong sports cultures, and active tourist destinations.
Investors will be monitoring how rapidly the partnership converts this agreement into new hotel locations and property developments. In recent trading, shares of Travel + Leisure Co. fell 0.93% to $62.04, while Wyndham Hotels & Resorts, Inc. declined 0.96% to $73.35.
Key points
- Travel + Leisure Co. (TNL) and Wyndham Hotels & Resorts, Inc. (WH) are expanding their deal to build traditional Sports Illustrated Resorts hotels.
- Travel + Leisure handles brand management and project development, while Wyndham provides loyalty, marketing, and distribution services.
- The brand is expanding from vacation ownership and residential units to include standalone hotel properties.
- Target markets include major college sports towns, active urban centers, and athletic tourist destinations.
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What is the new agreement between Travel + Leisure and Wyndham?
Travel + Leisure Co. and Wyndham Hotels & Resorts expanded their partnership to build and operate traditional hotels under the Sports Illustrated Resorts brand, beyond their prior focus on vacation ownership and residences.
Where will new Sports Illustrated Resorts hotels be built?
Developers are targeting college towns with major sports programs, cities with active athletic cultures, and tourist destinations focused on active lifestyles.
What are the roles of Travel + Leisure and Wyndham in this deal?
Travel + Leisure handles brand management and mixed-use project development, while Wyndham provides marketing, distribution, loyalty programs, and developer connections.