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Torrid Holdings Names Top 30 Semi-Finalists in 2026 Model Search

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CURV$2.41 −0.82%

Torrid Holdings Inc. (NYSE:CURV) has selected 30 semi-finalists for its 2026 Casting Call campaign, winnowing down a field of more than 12,000 applicants across the United States and Canada. The plus-size apparel retailer opened public voting through October 20 to select 15 finalists who will compete for a campaign feature and cash prizes. Shares of Torrid were down 4.33% to $2.43 in recent trading.

The promotional initiative is designed to engage Torrid's customer base and boost brand awareness through community interaction and social content. Community-driven marketing events allow direct-to-consumer apparel companies to strengthen customer loyalty and generate digital content without relying solely on traditional advertising strategies.

The top 15 finalists, determined by public votes, will be announced on October 27 before traveling to Los Angeles for a workshop co-hosted by model Candice Huffine. Three final winners will be named on November 13, receiving $5,000 in cash, a $15,000 wardrobe, and a spot in a 2027 marketing campaign.

Key points

  • Torrid Holdings Inc. (NYSE:CURV) selected 30 semi-finalists from over 12,000 applicants for its 2026 Casting Call.
  • Public online voting runs through October 20 to select 15 finalists, who will be announced on October 27.
  • The 15 finalists will attend a Model Boot Camp in Los Angeles featuring workshops and photo sessions.
  • Three overall winners announced on November 13 will receive $5,000 in cash, a $15,000 wardrobe, and a campaign feature.
  • Shares of Torrid Holdings traded down 4.33% to $2.43 following the announcement.

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Questions and answers

How many applicants entered the 2026 Torrid Casting Call?

More than 12,000 women across the United States and Canada submitted applications for the competition.

What do the winners of the Torrid Casting Call receive?

The three winners each receive a $5,000 cash prize, a $15,000 Torrid wardrobe, and a feature in a 2027 brand campaign.