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Taco Bell Expands Live Más Café Concept with Horchata Drinks and New Locations

BullishMedium impact
YUM$150.27 2.44%

Taco Bell, owned by Yum! Brands, Inc. (NYSE:YUM), is expanding its beverage-focused Live Más Café concept into new markets and adding horchata-inspired drinks to its test menu. The fast-food chain plans to launch the concept in the greater Indianapolis area later this year, expand its Southern California footprint, and open a flagship venue in Las Vegas.

The expansion supports Taco Bell's long-term target of reaching $5 billion in beverage sales by 2030. Operating inside select restaurants, Live Más Café pairs specialty drinks like hot and iced coffees, frozen Churro Chillers, and fruity Refrescas with standard menu items. The company aims to drive customer traffic during afternoon treats and coffee breaks while using the locations to test new menu items before considering broader rollouts.

Investors will monitor customer response to the new menu tests and expanded footprint. Shares of Yum! Brands, Inc. traded at 150.6 USD, up 2.64% on the day following the announcement.

Key points

  • Taco Bell is bringing its Live Más Café concept to greater Indianapolis, Southern California, and Las Vegas.
  • The company is introducing three horchata beverage options across frozen, cold brew float, and refresca formats.
  • The beverage growth initiative supports Taco Bell's strategy to reach $5 billion in annual drink sales by 2030.
  • Yum! Brands, Inc. (NYSE:YUM) stock rose 2.64% to 150.6 USD following the news.

Written by our AI from expert market sources across the web. It can contain mistakes: check the facts before acting on them. Write-ups powered by the free AI API at FreeTheAI.org

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Questions and answers

What is Taco Bell's Live Más Café?

Live Más Café is a beverage-focused concept inside select Taco Bell restaurants that serves specialty drinks like coffee, chillers, and refrescas alongside regular menu items.

What is Taco Bell's sales target for beverages?

Taco Bell aims to achieve $5 billion in beverage sales by 2030.

Where is Live Más Café expanding next?

The concept will debut in greater Indianapolis, expand in Southern California, and open a flagship location in Las Vegas later this year.