Plus500 Acquires US Broker Hedge to Launch Multi-Asset Trading App in 2027
Fintech company Plus500 Ltd. (LSE:PLUS) has reached a conditional agreement to acquire Hedge Capital Markets Inc., a US broker-dealer registered with the SEC and a member of FINRA. Founded in 2021, Hedge provides retail investors access to US exchange-listed stocks and exchange-traded funds. Plus500 is paying for the purchase entirely out of its available cash reserves, which stood at more than $860 million at the end of June 2026.
The acquisition marks the group's first expansion into SEC-regulated equities in the United States, adding stocks, options, and ETFs to its current US product range of futures and prediction markets. To support the business expansion, Plus500 has set up a new hub in New York to work alongside its operational base in Chicago and integrate personnel joining from Hedge.
Completion of the deal remains subject to regulatory conditions, including approval from FINRA under Rule 1017. If approved, Plus500 plans to use Hedge's regulatory footprint to launch a unified multi-asset trading platform in the US during the first quarter of 2027, before potentially expanding the unified platform to additional global markets in the future.
Key points
- Plus500 Ltd. (LSE:PLUS) agreed to conditionally acquire SEC-registered US broker-dealer Hedge Capital Markets Inc.
- The transaction will be fully cash-funded using part of Plus500's $860 million-plus cash balance as of June 30, 2026.
- The purchase gives Plus500 direct access to SEC-regulated US securities, adding stocks, options, and ETFs to its existing CFTC-regulated offering.
- Plus500 established a New York office to support the expansion and aims to launch a unified US multi-asset trading app in the first quarter of 2027.
- Final closing requires regulatory clearance, including approval from FINRA under Rule 1017.
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Why is Plus500 acquiring Hedge Capital Markets?
Plus500 is acquiring Hedge to enter the SEC-regulated US securities market, allowing it to offer exchange-listed stocks, options, and ETFs alongside its existing futures and prediction market products.
How will Plus500 finance the acquisition of Hedge?
Plus500 is funding the acquisition entirely from its existing cash resources, which totaled more than $860 million as of June 30, 2026.
When does Plus500 expect to launch its US multi-asset app?
Subject to regulatory approvals such as FINRA approval under Rule 1017, Plus500 expects to launch its unified US multi-asset platform in the first quarter of 2027.