Indian E-Commerce Festive Sales Reach Rs 24,000 Crore in First Two Days
Indian e-commerce platforms recorded an estimated Rs 24,000 crore in gross merchandise value during the first two days of festive season sales. Shoppers placed between 8 crore and 9 crore orders across major platforms, including Meesho Limited (NSE:MEESHO), Amazon, Flipkart, and Ajio. Total sales volume reached six times normal daily rates as more than 6 crore consumers made purchases.
Participation from smaller towns drove the surge, with buyers from Tier 2 cities and rural areas representing roughly two-thirds of all active shoppers. Mobile phones remained the top category, generating 38% to 40% of sales value at Rs 9,100 crore to Rs 9,600 crore. Consumer electronics followed at 25% to 27% of total volume, led by demand for laptops and 55-inch televisions from brands including Samsung Electronics Co., Ltd. (KRX:005930), LG Corp (KRX:003550), and Xiaomi Corporation Class B (HKEX:1810). Fashion sales grew 22% to 25% year-over-year as Gen Z buyers accounted for one-third of opening-day shoppers.
Platforms also expanded quick commerce services, where sales ran four to five times above average daily levels. With first-time digital buyers doubling compared to the previous year, overall participation across the 11-day first phase of festive sales is projected to reach 10 crore shoppers.
Key points
- Indian e-commerce festive sales generated about Rs 24,000 crore in gross merchandise value over the opening two days.
- Shoppers placed 8 crore to 9 crore orders, with two-thirds of active buyers coming from Tier 2 cities and rural regions.
- Mobile phones generated 38% to 40% of total sales, followed by consumer electronics at 25% to 27% and fashion at 15% to 18%.
- First-time digital buyers doubled compared to the prior year, with total 11-day festive participation projected at 10 crore shoppers.
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How we writeDisclaimerQuestions and answers
How much did Indian e-commerce platforms generate in the first two days of festive sales?
E-commerce platforms recorded an estimated Rs 24,000 crore in gross merchandise value over the first two days, which is roughly six times their average daily business-as-usual levels.
Which product categories performed best during the e-commerce festive sale kickoff?
Mobile phones led all categories by accounting for 38% to 40% of sales value (Rs 9,100-9,600 crore), followed by consumer electronics at 25% to 27% and fashion products at 15% to 18%.
Where did most festive e-commerce shoppers come from?
Around two-thirds of the estimated 6 crore to 6.5 crore shoppers who made purchases during the opening two days originated from Tier 2 cities and rural areas across India.