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HomeToGo Appoints Dr. Christine Prauschke as CBO to Lead Originals

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HTG€0.6820 −1.16%

HomeToGo SE (XETR:HTG) has appointed Dr. Christine Prauschke as Chief Business Officer and member of the Management Board, effective January 1, 2027. In her new role, she will lead the HomeToGo Originals division, which includes Interhome, taking direct profit-and-loss responsibility for the segment.

The appointment aligns with efforts to expand the company's Originals property management platform and advance commercial artificial intelligence capabilities. The unit oversees more than 200 offices and over 70,000 properties, with Prauschke focusing on AI-driven workflows to improve customer conversion and unit economics. Shares of HomeToGo SE traded down 1.16% at 0.682 EUR following the announcement.

Market participants will monitor whether the operational transition drives improved profit margins or faster platform expansion once her appointment takes effect in 2027.

Key points

  • Dr. Christine Prauschke was named Chief Business Officer and Management Board member at HomeToGo SE, effective Jan. 1, 2027.
  • She will assume direct P&L responsibility for HomeToGo Originals, including the Interhome brand.
  • The remit encompasses a portfolio of over 200 offices and 70,000 properties.
  • Operational strategy will prioritize AI-driven processes to enhance conversion rates and unit economics.
  • Shares of HomeToGo SE moved 1.16% lower to 0.682 EUR following the news.

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Questions and answers

Who was appointed Chief Business Officer at HomeToGo SE?

Dr. Christine Prauschke was appointed Chief Business Officer and Management Board member at HomeToGo SE, effective January 1, 2027.

What will Dr. Christine Prauschke oversee in her new role?

She will hold P&L accountability for HomeToGo Originals, including Interhome, overseeing more than 200 offices, 70,000 properties, and AI workflow integration.

When does Dr. Christine Prauschke start her position at HomeToGo SE?

Her appointment takes effect on January 1, 2027.