Gray Media Partners With Hoda Kotb's Joy 101 for Wellness Programming
Gray Media, Inc. (NYSE:GTN) has entered into a multifaceted content partnership with Joy 101, a wellness business established by journalist Hoda Kotb. Beginning in January 2027, the arrangement will add weekly health features titled "The Doctor Is In with Joy 101" to Gray's local newscasts and its unscripted program, Aging Untold.
The collaboration expands programming options for Gray, whose station portfolio covers 117 markets reaching roughly 37% of American television households. Aging Untold, currently in its second season, cleared nearly 40% of U.S. TV households after drawing more than seven million viewers in its inaugural season. Along with broadcasting weekly health content, Gray is introducing an internal workplace initiative granting employees access to the Joy 101 wellness application.
Investors and television viewers can monitor how the new programming performs across Gray's national syndication network starting in early 2027, as well as potential further distribution expansions into non-Gray broadcast markets.
Key points
- Gray Media, Inc. (NYSE:GTN) partnered with Joy 101 to air weekly health segments starting in January 2027.
- Segments will feature co-founder Karen Swensen and cardiologist Dr. Stephanie Moore within local newscasts and Aging Untold.
- Aging Untold reaches nearly 40% of U.S. television households after attracting over 7 million viewers in season one.
- Gray employees will also receive access to the Joy 101 wellness application as part of an internal corporate initiative.
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What is Gray Media's partnership with Joy 101?
Gray Media partnered with Joy 101 to broadcast weekly wellness segments titled The Doctor Is In with Joy 101 across local newscasts and the Aging Untold show starting in January 2027.
When will the Joy 101 segments begin airing on Gray Media stations?
The weekly health segments are scheduled to begin broadcasting in January 2027 across Gray local newscasts and Aging Untold episodes.
Who will host the new health segments on Gray Media shows?
The segments are hosted by Joy 101 co-founder Karen Swensen alongside cardiologist Dr. Stephanie Moore, with occasional appearances by founder Hoda Kotb.