GoDaddy Launches Ink Your Link Campaign Featuring Times Square Billboard Contest
GoDaddy, Inc. (NYSE:GDDY) has launched a nationwide marketing campaign and contest called Ink Your Link, designed to highlight small business owners. The competition offers five entrepreneurs custom tattoos based on their business stories along with features on a Times Square billboard in New York City. Actor Walton Goggins helped launch the initiative, which runs through November 15, 2026.
The campaign targets small business engagement by leveraging survey data from the web hosting and domain registrar firm. A survey of more than 1,500 business owners conducted by the company showed that 13% had received a tattoo as a form of self-expression, with more than half using body art to mark a business milestone. Furthermore, 29% stated they would commemorate their website or domain name.
Contest winners will receive a trip to Los Angeles for a tattoo session with artist Kim Saigh at Memoir Tattoo, a photoshoot, and featured billboard placement in Times Square. The company is also hosting an interactive pop-up event in Nolita on October 24. Shares of GoDaddy were trading at 106 USD, down 1.24% following the announcement.
Key points
- GoDaddy, Inc. (NYSE:GDDY) launched the Ink Your Link campaign offering five entrepreneurs custom tattoos and Times Square billboard placement.
- The contest runs from October 19 through November 15, 2026, with entries submitted through the campaign portal.
- Company research found that 13% of surveyed small business owners have tattoos, with over half commemorating business milestones.
- Winners receive a trip to Los Angeles for a custom tattoo session with artist Kim Saigh, a photoshoot, and a Times Square feature.
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How we writeDisclaimerQuestions and answers
What is the GoDaddy Ink Your Link contest?
Ink Your Link is a contest where five small business owners will win custom tattoos inspired by their businesses and be featured on a billboard in Times Square.
How can small business owners enter the Ink Your Link contest?
Entrepreneurs can submit their business story and domain details at InkYour.Link between October 19 and November 15, 2026.
What do the winners of the Ink Your Link contest receive?
Winners get a trip to Los Angeles, accommodations, a custom tattoo by artist Kim Saigh, a photoshoot, special glasses, and a Times Square billboard feature.