Expedia Group Shares Annual Travel Report Highlighting Top 2027 Consumer Trends
Expedia Group, Inc. (EXPE) released its annual travel outlook report, detailing key destinations, consumer habits, and emerging preferences expected to shape global travel in 2027. Drawing from search data across platforms such as Expedia, Hotels.com, and Vrbo alongside global survey research, the study reveals shifting consumer demands including increased interest in short single-night stays, television-inspired trips, and play-focused vacations.
Understanding changing travel habits helps consumer companies align booking features, partner inventory, and targeted marketing strategies. The report shows that nearly 20% of travelers book trips based on featured filming locations, while search traffic for single-night hotel stays grew roughly 10% year over year. Fast-growing destinations by search volume include South Lake Tahoe, California, up 195%, and Hyogo, Japan, up 95%.
Investors will watch how these travel patterns influence booking volumes, average daily rates, and platform revenue across Expedia Group's core brands. Shares of Expedia Group, Inc. traded up 1.85% at $273.40 following the release.
Key points
- Expedia Group, Inc. released its annual Unpack '27 report outlining travel trends and destination forecasts for 2027.
- Search interest for single-night hotel stays increased nearly 10% year over year, with 79% of surveyed travelers planning a short stay.
- South Lake Tahoe led destination search growth with a 195% increase, followed by Hyogo, Japan at 95%.
- Nearly one in five travelers reported booking a trip after seeing a destination featured in a movie or television show.
- Shares of Expedia Group, Inc. (NASDAQ:EXPE) rose 1.85% to $273.40 following the news.
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How we writeDisclaimerQuestions and answers
What is Expedia Group's Unpack '27 report?
It is an annual report by Expedia Group, Inc. that uses search data, research, and social trends to identify global travel habits and top destinations for 2027.
What are the top growing travel destinations for 2027 according to Expedia?
Top destinations by search volume growth include South Lake Tahoe in California up 195%, Hyogo in Japan up 95%, and Punta del Este in Uruguay up 65%.
How does film and television impact travel bookings?
Nearly 20% of travelers have booked a destination after seeing it on screen, with searches for Monaco rising over 120% after Emily in Paris confirmed filming there.