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Etisalat UAE and DataRobot Extend AI Partnership to Build Sovereign Agentic Workforce

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Etisalat UAE, the main telecommunications unit of Etisalat, has signed a new multi-year deal extending its strategic partnership with DataRobot. Under the agreement, the telecom operator will deploy the DataRobot Agent Workforce Platform to create, manage, and govern automated AI agents across its business divisions.

The expansion transitions the collaboration from earlier predictive models—used since 2022 for customer retention, targeted selling, and credit risk assessment—toward active enterprise automation. By running these AI workloads within its own self-managed, on-premises system, Etisalat UAE maintains sovereign control over its data access, privacy, and regulatory oversight as autonomous AI capabilities scale.

Investors and industry observers will watch how quickly Etisalat UAE integrates autonomous AI agents into core operational workflows and whether this sovereign framework accelerates model deployment without compromising enterprise governance.

Key points

  • Etisalat UAE extended its strategic partnership with DataRobot through a multi-year agreement.
  • The agreement centers on building and governing an agentic AI workforce across business units.
  • Workloads will run on self-managed, on-premises infrastructure to preserve sovereign data control.
  • The partners have worked together since 2022 on predictive AI for customer retention and credit risk.

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Questions and answers

What is the new agreement between Etisalat UAE and DataRobot?

Etisalat UAE and DataRobot extended their multi-year partnership to build, operate, and govern an agentic AI workforce using the DataRobot Agent Workforce Platform across the telecom company's business units.

How does Etisalat UAE ensure data sovereignty with its AI deployment?

Etisalat UAE keeps sensitive data and AI workloads within its own self-managed, on-premises infrastructure, allowing it to maintain strict governance over data access and model execution.

How long have Etisalat UAE and DataRobot been working together?

The companies have collaborated since 2022, initially focusing on predictive AI models for churn prevention, targeted upsell and cross-sell campaigns, and credit risk optimization.