Ethereum NFT Marketplace Blur to Shut Down Web Platform as Trading Volumes Collapse
Ethereum non-fungible token marketplace Blur (BLUR) is shutting down its website on Nov. 12, 2026, following a severe decline in user activity. The platform's automated lending service, Blend, will also stop arranging new loans on the same date. The decision follows a drop in monthly trading volume from a peak of $1.43 billion in early 2023 to under $7 million in March 2026, representing a 99.5% collapse.
Launched in 2022, Blur gained dominance over competitor OpenSea by offering faster execution, reduced fees, and token rewards, capturing more than 70% of Ethereum NFT trading volume at its peak. However, overall market demand for digital collectibles has plummeted since monthly sales reached $6 billion across the industry in 2022. Blur is the second platform to shutter recently, following the closure announcement by rival marketplace Blast on Oct. 2.
While Blur's primary website and loan services will go dark, its underlying smart contracts will remain active on the Ethereum blockchain, allowing decentralized trading infrastructure to function independently. Investors are closely monitoring the impact on the BLUR token, which dropped sharply after the news and trades at $0.01178.
Key points
- Blur will shut down its website and cease new loans through its Blend service on Nov. 12, 2026.
- Monthly trading volumes on the Ethereum NFT platform plummeted 99.5% from $1.43 billion in early 2023 to under $7 million in March 2026.
- The company's smart contracts will remain operational on the Ethereum blockchain after the website closure.
- Blur is the second NFT marketplace to close recently, following Blast's shutdown announcement on Oct. 2.
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How we writeDisclaimerQuestions and answers
Why is Blur shutting down its NFT marketplace?
Blur is shutting down its website due to a 99.5% collapse in trading volume, which fell from a peak of $1.43 billion monthly in early 2023 to under $7 million in March 2026.
When will Blur close its website and Blend lending service?
Blur's website and its Blend NFT lending platform will shut down and stop issuing new loans on Nov. 12, 2026. However, its smart contracts on the Ethereum blockchain will stay operational.
Will Blur smart contracts still work after the website shuts down?
Yes, Blur's underlying smart contracts will remain active on the Ethereum blockchain, meaning the decentralized trading system itself will continue to operate despite the website closing.