eBay Shares Rise After Morgan Stanley Names Stock a Top Pick
Shares of eBay Inc. (NASDAQ:EBAY) moved higher during Monday trading after Morgan Stanley selected the e-commerce company as one of its top stock picks. The investment firm increased its price target for the stock to $132 and revised its earnings estimates upward.
The focus of the optimism centers on eBay Inc.'s live-selling operations, which are helping accelerate gross merchandise volume. Live commerce is estimated to generate more than 40% of the company's expansion in a live-selling market valued at $27 billion. Increased activity from short-term resellers in live auctions has boosted overall transaction speed across the platform, stabilizing margin expectations and supporting broader revenue trends.
Investors will be watching whether live commerce adoption can sustain this momentum. Projections indicate the live business could achieve a compound annual growth rate of roughly 22% through 2030, contributing about 4 percentage points annually to gross merchandise volume growth.
Key points
- Morgan Stanley named eBay Inc. (NASDAQ:EBAY) a top pick and raised its price target on the stock to $132.
- Shares of eBay rose nearly 4% in Monday morning trading following the announcement.
- Live Commerce is projected to drive over 40% of the company's overall growth in a $27 billion market.
- Projections show live selling could expand at a 22% annual growth rate through 2030, adding 4 points to yearly GMV growth.
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Why did eBay stock rise on Monday?
eBay stock gained after Morgan Stanley named the company a top pick, raised earnings estimates, and boosted its price target to $132, citing strong growth momentum in live commerce.
What is driving eBay's live commerce growth?
Live selling is expanding rapidly in the U.S. and is expected to drive more than 40% of eBay's growth. High trading activity from short-term resellers in live auctions is increasing transaction speed and expanding overall gross merchandise volume.
What is Morgan Stanley's price target for eBay?
Morgan Stanley set a price target of $132 for eBay stock while raising its earnings estimates for the company.