Dekuple Group Acquires Majority Stake in Italian MarTech Agency SAY
Dekuple Group has acquired a majority stake in SAY, an Italian omnichannel marketing agency. The acquisition expands Dekuple's marketing technology and performance capabilities across Southern Europe. SAY will be consolidated into Dekuple's financial results starting October 1, 2026, meaning the financial contribution will begin showing in the fourth quarter of 2026.
The acquisition brings more than 70 specialists located in Milan and Padua into Dekuple, adding expertise in areas such as data, artificial intelligence, search engine optimization, public relations, and events. In addition, Dekuple plans to launch its Boost Factory in Italy, which aims to help monetize proprietary marketing tools. This move supports Dekuple's broader Ambition 2030 strategic framework and creates opportunities to cross-sell services across key markets, including France, Italy, and Poland.
Investors will likely look for further details regarding the financial terms of the deal, including revenue and earnings metrics. Going forward, key indicators to watch include progress on integrating SAY's team and evidence of cross-selling synergies between Dekuple's regional operations.
Key points
- Dekuple Group acquired a majority stake in Italian omnichannel marketing agency SAY.
- Financial consolidation of SAY begins on October 1, 2026, impacting Q4 2026 results.
- The deal adds over 70 specialists in Milan and Padua across search, data, AI, PR, and events.
- Dekuple will deploy its Boost Factory in Italy to commercialize proprietary marketing technology tools.
- The expansion supports Dekuple's Ambition 2030 strategy and cross-selling in France, Italy, and Poland.
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How we writeDisclaimerQuestions and answers
What company did Dekuple Group acquire in Italy?
Dekuple Group acquired a majority stake in SAY, an Italian omnichannel marketing agency based in Milan and Padua.
When will SAY be consolidated into Dekuple's financial reports?
SAY will be consolidated into Dekuple Group starting October 1, 2026, with financial impact first reflected in fourth quarter 2026 reporting.
How many employees does SAY add to Dekuple Group?
The acquisition adds over 70 specialists skilled in areas such as search engine optimization, data, artificial intelligence, public relations, and events.