FreeTheAI

Dekuple Group Acquires Majority Stake in Italian Agency SAY

BullishMedium impact
DKUPL€22.80 −1.72%

International communications and data marketing firm Dekuple Group (EURONEXT:DKUPL) has acquired a majority stake in SAY, an Italian marketing and communications agency. The transaction adds SAY's 70-person team operating out of Milan and Padua to Dekuple's European network. Financial terms were not disclosed, and SAY will be consolidated into Dekuple's financial statements effective October 1, 2026.

The acquisition expands Dekuple's presence in Southern Europe as part of its Ambition 2030 strategy. By integrating SAY, Dekuple aims to create a regional media performance network connecting France, Poland, and Italy. The deal also allows Dekuple to introduce its proprietary technology solutions and Boost Factory performance services to Italian clients, while enhancing its capabilities in generative artificial intelligence, search engine optimization, and data analytics.

Investors should monitor how effectively Dekuple integrates SAY alongside its existing Italian operations, including its Converteo subsidiary established in Milan earlier in 2026. Market observers will also watch for operational synergies and further cross-border expansion as Dekuple works toward its long-term strategic targets.

Key points

  • Dekuple Group acquired a majority stake in Italian marketing agency SAY, expanding its presence in Southern Europe.
  • SAY brings a 70-member team across offices in Milan and Padua, with clients including Italo Treno and Tigota.
  • SAY will be consolidated into Dekuple's financial statements starting from October 1, 2026.
  • The deal forms part of Dekuple's Ambition 2030 roadmap to establish an integrated European MarTech platform.

Written by our AI from expert market sources across the web. It can contain mistakes: check the facts before acting on them. Write-ups powered by the free AI API at FreeTheAI.org

How we writeDisclaimer

Questions and answers

Why did Dekuple acquire SAY?

Dekuple acquired SAY to strengthen its marketing footprint in Southern Europe, expand its MarTech and AI capabilities, and build a connected media performance network across France, Poland, and Italy.

When will SAY's financial results be included in Dekuple's earnings?

SAY will be consolidated into Dekuple Group's financial statements starting October 1, 2026.

Where is SAY located and how large is the company?

SAY is based in Italy with offices in Milan and Padua, employing a team of more than 70 marketing and communications professionals.