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Coca-Cola to Test Fiber-Enhanced Formulations of Major Sugar-Free Soft Drinks

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KO$89.79 1.98%PEP$126.68 0.56%

The Coca-Cola Company (NYSE:KO) is expanding its functional beverage offerings by incorporating 6 grams of digestive fiber into sugar-free variants of its popular cola, lemon-lime, and citrus soft drinks. These formulations maintain the traditional taste profiles of Coke Zero, Sprite Zero, and Fresca while offering gut-health benefits with no added sugar.

This initiative builds on the soft drink maker's initial entry into the space through its Simply Pop line introduced in 2025. The move comes as consumer demand grows for healthier options, a trend driven by early market entrants. Main rivals include Olipop, established in 2018, and Poppi, which was bought by rival PepsiCo, Inc. (NASDAQ:PEP) in 2025.

A limited market trial will launch in late October 2026 across portions of New York, New Jersey, and Pennsylvania to gauge shopper interest. Initial online feedback regarding the gut-health strategy has been favorable, and market observers will monitor the regional rollout to evaluate broader expansion prospects.

Key points

  • The Coca-Cola Company (NYSE:KO) is introducing fiber-fortified, zero-sugar offerings for three major beverage lines.
  • A small-scale regional test will start in late October 2026 across parts of Pennsylvania, New Jersey, and New York.
  • The Atlanta firm previously created the Simply Pop brand in 2025 to enter the health-focused drink market.
  • Category competitor Poppi was bought by PepsiCo, Inc. (NASDAQ:PEP) in 2025 after launching under its present name in 2020.

Written by our AI from expert market sources across the web. It can contain mistakes: check the facts before acting on them. Write-ups powered by the free AI API at FreeTheAI.org

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Questions and answers

Which beverages is Coca-Cola enhancing with fiber?

The company is introducing 6-gram fiber, sugar-free versions of its flagship Coke Zero, Sprite Zero, and Fresca products.

Where will the trial for Coca-Cola's fiber drinks take place?

The regional test will begin in late October 2026 across selected locations in New York, New Jersey, and Pennsylvania.

How much fiber will be in Coca-Cola's new zero-sugar sodas?

Each new formulation provides 6 grams of fiber for gut health without any sugar.