CLASSYS Inc. Launches SHURINK HOME Beauty Devices in the U.S. Market
South Korean aesthetics firm CLASSYS Inc. (KRX:214150) has officially entered the U.S. direct-to-consumer market with the release of its SHURINK HOME product line. Under the launch, the company's ZAP PORE SHOT skincare device is now available to American shoppers through Amazon and TikTok Shop, following earlier releases and preorder activity in South Korea and Japan.
The launch marks a significant transition for CLASSYS Inc., expanding its focus beyond clinic-based professional medical equipment into consumer retail beauty products. By adapting its core SHURINK technology, which demonstrated a 324% improvement in pore area in a clinical study, the company aims to capture a share of the large North American skincare sector. In recent trading, shares of CLASSYS Inc. fell 2.15% to 27,250 KRW.
Looking ahead, CLASSYS Inc. plans to expand its retail reach to additional global markets, including Europe, Latin America, and the Middle East. Investors will be monitoring early U.S. sales throughput on e-commerce platforms, customer product ratings, and future disclosures regarding revenue contributions from the consumer division.
Key points
- CLASSYS Inc. launched SHURINK HOME and its ZAP PORE SHOT device in the U.S. on Amazon and TikTok Shop.
- The U.S. launch follows initial preorder demand for the skincare line in South Korea and Japan.
- The product features professional SHURINK technology, which backed a 324% pore area gain in a clinical study.
- CLASSYS Inc. plans future global expansion into Europe, Latin America, and the Middle East.
- Shares of CLASSYS Inc. traded down 2.15% at 27,250 KRW following the announcement.
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How we writeDisclaimerQuestions and answers
Where can consumers in the U.S. buy CLASSYS ZAP PORE SHOT?
CLASSYS Inc. is selling the ZAP PORE SHOT directly to U.S. consumers via Amazon and TikTok Shop.
What is CLASSYS Inc. SHURINK HOME?
SHURINK HOME is a direct-to-consumer beauty product line from CLASSYS Inc. that adapts its professional aesthetic technology for home skincare.
Which markets is CLASSYS Inc. planning to expand into next?
After launching in Korea, Japan, and the U.S., CLASSYS Inc. plans to expand its direct beauty sales into Europe, Latin America, and the Middle East.
