Bybit Launches US Equities Trading Service With $150,000 Reward Campaign

Bybit has introduced a new service allowing users to trade U.S. stocks and exchange-traded funds directly through their accounts. To mark the launch, the platform started a 20-day promotional event running through October 31, 2026, featuring a $150,000 USDC prize pool to incentivize trading activity and platform adoption.

The expansion gives account holders access to more than 1,000 U.S. equities and ETFs. The campaign includes a $100,000 trading competition with volume-based rewards and daily reward boxes worth up to 50 USDC. Participants must meet a $1,000 minimum trade and holdings threshold to qualify. This initiative reflects a broader effort by cryptocurrency platforms to bridge digital asset accounts with traditional financial markets and diversify revenue streams.

Investors should monitor user participation rates, total trading turnover, and potential fee growth following the event. Key indicators of long-term success will include asset retention rates after the cutoff date and whether the service expands to additional geographic markets.