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Nextdoor Relaunches Halloween Treat Map as Survey Highlights Tight Canadian Budgets

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Nextdoor Holdings, Inc. (NASDAQ:NXDR) has relaunched its interactive Treat Map in Canada for a seventh year, introducing new filter and categorization options for users ahead of Halloween. The updated tool allows neighbors and local businesses to mark their locations with specific tags such as neighborhood decorations, local business offerings, and community events.

The feature relaunch comes alongside new survey findings from the company indicating that Canadian households are keeping spending tight amid cost-of-living pressure. In a survey of 1,515 adult Canadians, 88% of respondents reported plans to spend less than $100 CAD in total for Halloween this year, with 65% expecting to limit spending to $49 CAD or less. Meanwhile, 59% indicated that supporting local or Canadian businesses remains a priority.

To address budget-conscious consumers, the platform's new map filters help parents and trick-or-treaters identify specific options like non-food treats, pet treats, and early visiting hours. The map feature will remain accessible to users across Canada through October 31.

Key points

  • Nextdoor Holdings, Inc. (NASDAQ:NXDR) relaunched its Treat Map in Canada for the seventh consecutive year with new tagging and filter features.
  • A Nextdoor Canada survey revealed that 88% of Canadian adults plan to spend under $100 CAD on Halloween this year, including 65% spending $49 CAD or less.
  • Nearly six in ten Canadians (59%) stated that supporting local businesses and Canadian vendors is a priority for Halloween celebrations.
  • New features allow users to filter locations for non-food treats, pet options, early trick-or-treating hours, and community events.

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Questions and answers

What is Nextdoor's Treat Map in Canada?

Nextdoor's Treat Map is an interactive tool where residents and local businesses in Canada can pin Halloween activities, events, and trick-or-treating locations.

How much do Canadians plan to spend on Halloween this year?

A survey conducted by Nextdoor Canada found that 88% of Canadians expect to spend under $100 CAD in total on Halloween, with 65% planning to spend $49 CAD or less.

What new features were added to Nextdoor's Treat Map?

Users can now filter the map for specific options such as non-food treats, pet treats, and early hours, as well as select custom tags for events and local businesses.