Alphabet Unveils $180 Fitbit Edge Fitness Tracker with Seven-Day Battery
Alphabet Inc. (GOOGL) subsidiary Google has revealed details for the Fitbit Edge, a $179.99 fitness tracker designed to sit between its screenless Fitbit Air band and the premium Pixel Watch smartwatch. The device is available for preorder immediately and is scheduled to reach retail stores on October 27. A Stephen Curry special edition will also be offered for $219.99.
The release strengthens Alphabet's hardware ecosystem following its $2.1 billion acquisition of Fitbit in January 2021. The Edge features a hybrid OLED display with 46% more viewing area than previous trackers, up to seven days of battery life, continuous heart-rate tracking, an ECG app, built-in GPS, and sleep analysis. Notably, it marks Fitbit's first repairable tracker, incorporating a modular internal design and a replaceable battery.
Investors will monitor how the new device performs against competing fitness bands from Samsung Electronics Co., Ltd. (SSNLF), Garmin, Xiaomi, and Huawei. Alphabet shares traded slightly higher following the update, with Class A stock rising 0.69% to $354.10 and Class C stock up 0.74% to $350.40.
Key points
- Alphabet introduced the $179.99 Fitbit Edge fitness tracker, available for preorder now and launching October 27.
- The device features a hybrid OLED display, up to seven days of battery life, built-in GPS, and continuous health monitoring.
- The Fitbit Edge is the brand's first repairable tracker, offering modular internal components and a user-replaceable battery.
- A special Stephen Curry edition will be available for $219.99, including a three-month trial of Fitbit's premium service.
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How we writeDisclaimerQuestions and answers
How much does the Google Fitbit Edge cost and when is it available?
The Fitbit Edge costs $179.99 and is available for preorder now, with store availability beginning October 27. A Stephen Curry special edition is priced at $219.99.
What are the key features of the Fitbit Edge?
The device offers a hybrid OLED display, up to seven days of battery life, built-in GPS, an ECG app, sleep tracking, and continuous heart-rate monitoring. It is also Fitbit's first repairable tracker with a replaceable battery.
Does the Fitbit Edge share health data for advertising?
No. When Google completed its $2.1 billion acquisition of Fitbit in 2021, the company committed not to use Fitbit health and wellness data for advertising purposes.