# TGI Fridays Partners With Meerab Hospitality to Launch Expansion Across Pakistan

- URL: https://stocks.freetheai.org/news/tgi-fridays-partners-with-meerab-hospitality-to-launch-expansion-across-pakistan-d592c6
- Published: 2026-10-11T21:17:34Z
- Category: company_news; sentiment: neutral; impact: low
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TGI Fridays has entered into a new franchise development agreement with Meerab Hospitality to expand its restaurant presence across Pakistan. Under the multi-year agreement, Meerab Hospitality plans to build a network of company-owned and sub-franchised locations over the next decade. The expansion marks another milestone in the casual dining chain's broader international growth strategy.

The move targets a high-potential consumer market driven by Pakistan's population of more than 240 million people and a median age of 21. Urbanization and expanding retail real estate developments are fueling growing demand for international dining experiences. The deal also supports TGI Fridays' broader strategy, known as its 1-2-3 Strategic Vision, which aims to reach over 1,000 restaurants globally and generate $2 billion in annual revenue by 2030. The company has added nearly 200 locations to its global development pipeline through recent international agreements.

Investors and industry observers will be watching for the launch of the brand's first flagship location, scheduled to open within the next 12 months at the Hyatt Regency Hotel complex in Lahore. The performance of this initial restaurant will set the operational standard for subsequent locations as Meerab Hospitality rolls out additional venues nationwide.

## Key points

- TGI Fridays signed a franchise agreement with Meerab Hospitality to expand into Pakistan over the next 10 years.
- The first flagship restaurant is set to open within 12 months at the Hyatt Regency Hotel complex in Lahore.
- The strategy supports the company's plan to reach over 1,000 global restaurants and $2 billion in annual revenue by 2030.
- Pakistan's market offers strong growth potential with over 240 million residents and a median age of 21.

## Questions and answers

### When will the first TGI Fridays open in Pakistan?

The first flagship restaurant is planned to open within the next 12 months at the Hyatt Regency Hotel complex in Lahore.

### Who is partnering with TGI Fridays for its expansion in Pakistan?

TGI Fridays is partnering with Meerab Hospitality, the franchise and development arm of United Arab Emirates-based Meerab Properties.

### What are TGI Fridays' long-term expansion goals?

The company aims to expand to more than 1,000 restaurants globally and achieve $2 billion in annual revenue by 2030.