# PROG Holdings Upgraded to Buy With $45 Target Ahead of Q3 Earnings

- URL: https://stocks.freetheai.org/news/prog-holdings-upgraded-to-buy-with-45-target-ahead-of-q3-earnings-76d96b
- Published: 2026-10-12T11:00:00Z
- Category: analyst_ratings; sentiment: bullish; impact: medium
- Symbols: [NYSE:PRG](https://stocks.freetheai.org/symbols/NYSE-PRG)
- Written by our AI from expert market sources across the web for FreeTheAI Stocks, built by Vibhek Soni
- How write-ups are made: https://stocks.freetheai.org/how-we-write
- Not financial advice: https://stocks.freetheai.org/disclaimer

PROG Holdings, Inc. (PRG) received an analyst upgrade to Buy with a price target of $45 per share, representing an estimated upside of roughly 49%. The positive rating follows solid gross merchandise volume growth during the second quarter of 2026.

The financial technology company, which operates Progressive Leasing, Four Technologies, MoneyApp, and Purchasing Power, is projected to see ongoing gains in both revenue and merchandise volume. Shares currently trade at approximately 5.3 times estimated fiscal year 2027 earnings per share.

Investors will turn their attention to the company's next major financial update. PROG Holdings is scheduled to report its third-quarter 2026 financial results before the market opens on October 28, 2026. Shares of PROG Holdings were last trading at $30.48, down 1.36% for the day.

## Key points

- PROG Holdings, Inc. was upgraded to Buy with a $45 price target, representing about 49% potential upside.
- The upgrade follows Q2 2026 gross merchandise volume growth and forecasts continued gains in volume and revenue.
- The stock trades at approximately 5.3 times projected fiscal year 2027 earnings per share.
- PROG Holdings will report its Q3 2026 financial results before the market opens on October 28, 2026.

## Questions and answers

### Why was PROG Holdings upgraded?

PROG Holdings was upgraded following gross merchandise volume growth in the second quarter of 2026, with expectations for continued volume and revenue expansion.

### What is the price target for PROG Holdings?

Analysts set a price target of $45 per share for PROG Holdings, representing approximately 49% upside from recent trading levels.

### When does PROG Holdings report Q3 2026 earnings?

PROG Holdings is scheduled to report its third-quarter 2026 financial results on October 28, 2026, before the market opens.