# Prince Financial Services Joins LPL Financial Platform with $1 Billion in Assets

- URL: https://stocks.freetheai.org/news/prince-financial-services-joins-lpl-financial-platform-with-1-billion-in-assets-14fec8
- Published: 2026-10-14T12:55:00Z
- Category: company_news; sentiment: bullish; impact: low
- Symbols: [NASDAQ:LPLA](https://stocks.freetheai.org/symbols/NASDAQ-LPLA)
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LPL Financial LLC, a subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), announced that wealth management practice Prince Financial Services has joined its broker-dealer, Registered Investment Advisor, and custodial platforms. The Seattle-based firm transitions to LPL Financial from Northwestern Mutual, bringing approximately $1 billion in advisory, brokerage, and retirement plan assets.

Prince Financial Services serves retirees, business owners, entrepreneurs, high-net-worth families, and technology professionals across the Pacific Northwest. Founded by Julie Prince and Dave Burnett, the practice chose LPL Financial following a nearly year-long review of potential independent partners, citing LPL Financial's technology tools and advisor-centric model as major deciding factors.

Investors can monitor how LPL Financial continues to expand its market share in advisor recruitment and maintain momentum across its wealth management platforms. The broker-dealer network currently supports more than 32,000 financial advisors overseeing approximately $2.6 trillion in assets. Shares of LPL Financial Holdings Inc. traded down 1.36% at $325.60 following the news.

## Key points

- Prince Financial Services joined LPL Financial's broker-dealer, RIA, and custodial platforms, moving from Northwestern Mutual.
- The Seattle-based wealth management firm brings approximately $1 billion in client advisory, brokerage, and retirement plan assets.
- The practice selected LPL Financial following a nearly year-long evaluation of independent wealth management platforms.
- LPL Financial Holdings Inc. services roughly $2.6 trillion in assets across more than 32,000 financial advisors.

## Questions and answers

### How much in client assets does Prince Financial Services manage?

Prince Financial Services reported serving approximately $1 billion in advisory, brokerage, and retirement plan assets.

### Which firm did Prince Financial Services leave to join LPL Financial?

Prince Financial Services transitioned to LPL Financial from Northwestern Mutual after evaluating partners for nearly a year.

### Where is Prince Financial Services based?

Prince Financial Services is based in Seattle, serving clients across the Pacific Northwest and beyond.