# MNTN Partners With Tealium to Integrate Real-Time Customer Data Into AI Connected TV Ads

- URL: https://stocks.freetheai.org/news/mntn-partners-with-tealium-to-integrate-real-time-customer-data-into-ai-d97f64
- Published: 2026-10-14T13:00:00Z
- Category: company_news; sentiment: bullish; impact: medium
- Symbols: [NYSE:MNTN](https://stocks.freetheai.org/symbols/NYSE-MNTN)
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Connected television advertising firm MNTN (NYSE:MNTN) launched a direct integration with customer data platform Tealium. The tool feeds Tealium customer audience segments directly into MNTN Performance TV campaigns, combining first-party user data with MNTN Matched, an artificial intelligence targeting system designed to identify households most likely to make a purchase.

The partnership allows advertisers to update customer lists on connected TV in real time without doing manual file uploads. As consumers join or leave specific user segments, the platform automatically adjusts TV ad targeting and excludes existing customers from new acquisition campaigns. To protect privacy during matching, phone numbers and email addresses can be hashed before transmission between the systems.

Investors and marketers will watch how effectively the seamless data pipeline improves ad campaign performance and drives client adoption on MNTN's platform. Shares of MNTN traded down 1.11% to $9.79 following the announcement. The integration is available immediately for active accounts with existing Tealium audience segments.

## Key points

- MNTN (NYSE:MNTN) integrated Tealium customer data directly into its AI-powered connected TV advertising platform.
- Audience segments now refresh automatically in real time, eliminating the need for manual customer list uploads.
- The system automatically updates targeting to exclude existing customers from user acquisition campaigns.
- Hashing technology secures customer email addresses and phone numbers during data matching.

## Questions and answers

### What is the new integration between MNTN and Tealium?

MNTN natively integrated Tealium's customer data platform to feed real-time audience segments into MNTN's AI-driven connected TV ad campaigns without manual file uploads.

### How does the MNTN and Tealium integration protect user privacy?

The integration hashes customer email addresses and phone numbers before sending data between platforms, enabling secure audience matching.

### Who can access the new MNTN Tealium integration?

The feature is available immediately to MNTN advertisers who maintain an active Tealium account with at least one audience segment.