# Meta AI App Muse Shows Strong Early User Retention Rivaling ChatGPT

- URL: https://stocks.freetheai.org/news/meta-ai-app-muse-shows-strong-early-user-retention-rivaling-chatgpt-ae64df
- Published: 2026-10-12T12:10:28Z
- Category: company_news; sentiment: bullish; impact: medium
- Symbols: [NASDAQ:META](https://stocks.freetheai.org/symbols/NASDAQ-META)
- Written by our AI from expert market sources across the web for FreeTheAI Stocks, built by Vibhek Soni
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Meta Platforms Inc. (META) is seeing strong initial adoption for its artificial intelligence application, Muse. Mobile app tracking data from September 2026 across 81 countries shows that Muse retained 73.3% of new users on the day after installation, well ahead of OpenAI's ChatGPT at 41.3%. Muse also maintained a retention rate above 30% through its seventh day.

Although Muse leads in initial return rates, user retention declines more rapidly over a two-week period. ChatGPT overtakes Muse between Day 8 and Day 9, ending Day 14 with a 26.8% retention rate compared to 22.5% for Muse. Even so, Muse outperformed rival platforms including Threads at 21.2% and Grok Bot at 10.4% at the two-week mark, though both AI apps lag established social platforms such as WhatsApp, YouTube, and Instagram.

Investors will monitor whether Meta can improve longer-term engagement for Muse as AI agents become a key growth driver. Meta shares rose 1.67% in premarket trading on Monday following a 0.31% dip to close at $718.67 on Friday. The stock has gained 8.87% year-to-date and 9.94% over the past month.

## Key points

- Meta Platforms Muse AI app retained 73.3% of new users on Day 1, exceeding ChatGPT's rate of 41.3%.
- By Day 14, ChatGPT held a 26.8% retention rate compared to 22.5% for Muse.
- Muse surpassed rival apps including Threads at 21.2% and Grok Bot at 10.4% at the 14-day mark.
- Meta stock traded 1.67% higher in premarket activity on Monday after closing at $718.67 on Friday.

## Questions and answers

### How does Meta Muse AI retention compare to ChatGPT?

Meta Muse outperforms ChatGPT on Day 1 retention at 73.3% compared to 41.3%. However, ChatGPT leads by Day 14 with a 26.8% retention rate versus 22.5% for Muse.

### How has Meta Platforms stock performed recently?

Meta stock closed at $718.67 on Friday, down 0.31%. It traded up 1.67% in Monday premarket action and has gained 8.87% year-to-date.

### What is Meta Muse AI app retention rate after two weeks?

Meta Muse retains 22.5% of its initial user base after 14 days, placing it ahead of Threads and Grok Bot but behind ChatGPT's 26.8%.