# Magnite Extends Connected TV Advertising Deal With LG Ad Solutions for Three Years

- URL: https://stocks.freetheai.org/news/magnite-extends-connected-tv-advertising-deal-with-lg-ad-solutions-for-three-5261da
- Published: 2026-10-14T12:00:00Z
- Category: company_news; sentiment: bullish; impact: medium
- Symbols: [NASDAQ:MGNI](https://stocks.freetheai.org/symbols/NASDAQ-MGNI)
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Magnite, Inc. (MGNI) has extended its agreement with LG Ad Solutions for three years. Under the expanded agreement, SpringServe will continue as the exclusive connected television video ad server, while Magnite retains its status as the preferred programmatic advertising partner. The deal covers North America, APAC, and EMEA regions, and enables automated agentic ad buying on the LG Home Screen using Seller Agent, alongside expanded integration with ClearLine.

The multi-year renewal provides revenue stability and helps protect Magnite's market position in connected television ad serving on LG devices. By deepening programmatic capabilities and expanding automated buying workflows across global markets, the company aims to streamline transactions between sellers and buyers, potentially enhancing advertising spend efficiency and platform take rates. Shares of Magnite traded up 0.96% at 25.32 USD following the news.

Investors will be watching for concrete signs of increased ad spend flowing through the platform. Key indicators to monitor include future disclosures around revenue growth, changes in take rates, and whether other original equipment manufacturers adopt similar agentic buying workflows.

## Key points

- Magnite extended its advertising deal with LG Ad Solutions for three years across North America, APAC, and EMEA.
- SpringServe remains the exclusive video ad server for LG connected television, while Magnite stays the preferred programmatic partner.
- The agreement enables agentic ad buying on the LG Home Screen through Seller Agent and expands integration with ClearLine.
- Magnite shares rose 0.96% to 25.32 USD following the announcement.

## Questions and answers

### What is the new agreement between Magnite and LG Ad Solutions?

Magnite extended its partnership with LG Ad Solutions for three years. SpringServe remains the exclusive connected TV ad server, and Magnite remains the preferred programmatic partner while enabling LG Home Screen agentic buying via Seller Agent.

### Which regions are included in the Magnite and LG partnership extension?

The three-year agreement covers North America, APAC (Asia-Pacific), and EMEA (Europe, Middle East, and Africa).

### How did Magnite stock react to the LG deal extension?

Magnite, Inc. (MGNI) stock increased 0.96% to 25.32 USD following the news.