# Beyond Meat Protein Powder Earns Clean Label Project Purity Award

- URL: https://stocks.freetheai.org/news/beyond-meat-protein-powder-earns-clean-label-project-purity-award-a6b052
- Published: 2026-10-13T13:00:00Z
- Category: company_news; sentiment: mixed; impact: low
- Symbols: [NASDAQ:BYND](https://stocks.freetheai.org/symbols/NASDAQ-BYND)
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Beyond Meat, Inc. (NASDAQ:BYND) announced that its recently released protein powder, Beyond Starmatter, has earned the Clean Label Project Purity Award. The distinction recognizes products that benchmark in the top third of their category during independent testing for environmental and industrial contaminants, including heavy metals, pesticides, and plasticizers. Shares of Beyond Meat were trading down 5.06% at $7.31 following the announcement.

The award marks another step in Beyond Meat's efforts to emphasize ingredient quality, transparency, and product purity. Beyond Starmatter is part of the company's new Phytosphere lineup, which features powders, bars, beverages, and center-of-plate offerings. More than 20 products across the company's portfolio have now achieved certification from the Clean Label Project.

Investors will be watching how consumer adoption of the Phytosphere line and its certified clean products impacts Beyond Meat's broader sales growth and brand positioning in the plant-based nutrition market.

## Key points

- Beyond Meat earned the Clean Label Project Purity Award for its new Beyond Starmatter protein powder.
- The award places Beyond Starmatter in the top one-third of tested category products for low levels of heavy metals, pesticides, and plasticizers.
- More than 20 products in the Beyond Meat portfolio have earned Clean Label Project certification.
- Beyond Meat shares fell 5.06% to $7.31 on the day of the announcement.

## Questions and answers

### What award did Beyond Meat receive for Beyond Starmatter?

Beyond Meat received the Clean Label Project Purity Award for Beyond Starmatter, placing the protein powder in the top third of tested category products for low contaminant levels.

### What is included in Beyond Meat's Beyond Starmatter protein powder?

Beyond Starmatter provides 20 grams of plant protein and 5 grams of fiber per half-cup serving, alongside probiotics, polyphenol extracts, plant sterols, adaptogens, vitamins, and minerals.

### How many Beyond Meat products are Clean Label Project certified?

More than 20 products across Beyond Meat's overall product portfolio have earned Clean Label Project certification.